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| Staron Newsletter (Apr. 2009) |
4/3/2009 |
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Samsung Introduces Radianz¢â Staron¢ç Quartz Surfaces
Re-branding celebrates distinction of quality Quartz product
LOS ANGELES (February 2009) – Staron Surfaces, a division of worldwide technology leader Samsung, recently announced the re-branding of its line of Quartz Surfaces – now called Radianz¢â.
¡°The creation of the Radianz line allows us to distinguish this unique product from our other product lines, including Staron Solid Surfaces and Staron Tempest,¡± says Dale Mandell, Staron¡¯s North America Sales Director. ¡°We liked the Radianz name because it exudes design that is brilliant, radiant and precious, which is what people should expect in this beautiful, natural Quartz material.¡±
The current Radianz collection features 14 unique, eye-catching colors. According to Mandell, the brand will expand its product offering by adding several new color choices by Summer 2009.
The Radianz material is comprised of more than 93% natural Quartz crystals, which is one of the hardest materials that can be extracted from nature. Because Radianz is a manufactured surface that blends the unique attributes of natural quartz with technologically-advanced polymers, it¡¯s able to ensure color consistency and predictability in each application. It is also non-porous making it extremely hygienic.
According to Mandell, the Radianz collection will be manufactured in Samsung Staron¡¯s new, state-of-the-art facility in South Korea.
About Staron¢ç Surfaces by Samsung: Staron offers three great surfacing options - high-performance Staron Solid Surfaces, luxurious Radianz (Staron Quartz Surface) and the versatile Staron Tempest. All combine natural beauty with design sensibility to offer a variety of colors and patterns. Durable, stain-resistant and hygienic, Radianz Quartz Surface makes the design and selection process easy. For more information about Radianz and application ideas, please visit www.staron.com or ca |
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